For years, we’ve seen the iconic towels of Christy draped over the shoulders of champions at Wimbledon, a symbol of luxury and tradition. Now, these same towels—steeped in British heritage—are set to make their way into the Indian luxury market. Christy, the UK-based brand renowned for its premium bath, bedding, and clothing collections, is preparing for its much-anticipated Indian debut next year. Although Christy has long had ties to India for its manufacturing, the decision to finally launch retail operations in the country follows a successful foray into the U.S. market.
Previously available only in the UK and the Middle East, Christy’s expansion into India marks a significant shift. In an exclusive conversation with Businessline, Christy’s CEO, Vanshika Goenka Misra, shared insights on the brand’s new direction: “Earlier, there was some skepticism about the Indian market being price-sensitive and whether Christy could fit. But today, the Indian customer has evolved. They are globally aware, with refined tastes, and have developed an appetite for high-end luxury products.” Misra’s comments reflect the growing confidence in India’s luxury landscape, and Christy is ready to meet the demand.
Christy will launch an exquisite collection that includes luxurious bath linens, elegant bedding, and stylish clothing, all designed to elevate the everyday experience. Notably, Christy operates as a luxury brand under the Welspun umbrella, which is known for its extensive portfolio catering to mass and premium segments.
Christy, with its 174-year legacy, is poised to make a significant impact in the Indian luxury market; also, its entry not only enhances the luxury segment but also underscores the evolving tastes of Indian customers who are ready to embrace high-end living.
This post was last modified on October 18, 2024 10:24 am