Bvlgari Redefines the Mangalsutra with INR 13.6 lakh Price Tag

With the festive season around the corner, Bvlgari is turning its focus to India once again. They’ve just launched the ‘Bvlgari Mangalsutra sautoir necklace’, priced at INR 13,60,000. 

Describing the mangalsutra, Bvlgari shared, “The Bvlgari Mangalsutra Sautoir Necklace is a timeless symbol of eternal bonds and a bold statement for the modern Indian woman.” Its rose gold circular design is inspired by ancient Roman coin engravings, with black onyx inserts highlighted by sparkling pavé diamonds. “The refined black onyx beads pay tribute to local traditions, expertly blending heritage with creativity and craftsmanship. Reflecting the collection’s dynamic and versatile spirit, the necklace can be styled in various ways, showcasing Bvlgari’s daring and timeless innovation,” the brand further stated. Made from 18-carat rose gold, this piece will only be available in select stores across the country. 

Bvlgari ventured into Indian culture-inspired jewelry in 2021 with the debut of their mangalsutra necklace. Since then, it’s been spotted on stars like Priyanka Chopra, the brand’s global ambassador, Sonali Bendre, Madhuri Dixit, Richa Chadha and Yami Gautam.

Before this, Bvlgari introduced the B.zero1 Kada Bracelet as an exclusive edition for India, capturing the essence of “modern India.”

“The Bvlgari Mangalsutra sautoir necklace beautifully blends our Roman heritage with Indian traditions. This piece showcases our dedication to honouring diverse cultures and also highlights our commitment to modern elegance,” said Bvlgari CEO Jean-Christophe Babin, according to Fashion Network. “We are thrilled to present this second exclusive creation, which celebrates both Bvlgari’s timeless charm and the dynamic spirit of contemporary Indian women. We take great pleasure in catering to our Indian audience, creating designs that resonate with local traditions while enhancing our global vision of luxury and sophistication.”

Founded in Rome in 1884, Bvlgari, part of the LVMH Group, has expanded its reach, with fine jewelry, luxury watches, accessories and perfumes, with boutiques and hotels in select locations around the world.