The World’s Top Ten Luxury Brands Taking Over 2024

In 2024, the world’s top 10 luxury brands aren’t just competing—they’re setting new benchmarks in value and prestige. From high fashion to luxury automobiles, these brands have seen their valuations soar, combining craftsmanship, innovation and global appeal to capture the hearts of luxury consumers. So, who are these industry titans, and how much are they worth this year?

Porche

Founded in 1931 and headquartered in Stuttgart, Germany, Porsche is renowned for its high-performance sports cars, particularly the iconic 911 model. In 2024, Porsche has solidified its position as a dominant force in the luxury automotive industry, with its brand value soaring from approximately INR 30,326 crore ($36,759 million) in 2023 to an impressive INR 35,569 crore ($43,114 million).

Louis Vuitton

Established in 1854, Louis Vuitton is a hallmark of luxury and sophistication, celebrated for its exquisite craftsmanship, iconic monogram, and timeless designs. As a leading brand in the LVMH Group, Louis Vuitton offers a wide range of products, including leather goods, fashion, accessories and fragrances. In 2024, Louis Vuitton reaffirmed its status as the second top luxury brand in the world, with its valuation climbing from approximately INR 2,171 crore ($26,290 million) in 2023 to an impressive around INR 2,654.3 crore ($32,235 million).

Chanel

Founded by the visionary Coco Chanel in 1910, the brand is synonymous with elegance and innovation, revolutionizing women’s fashion with timeless designs such as the iconic Chanel No. 5 fragrance and the classic Chanel suit. In 2024, Chanel, with its valuation increasing from approximately INR 1,600.4 crore ($19,386 million) in 2023 to around INR 2,143.6 crore ($26,068 million) maintaining their third position for the consecutive year.

Hermès

Founded in 1837, Hermès is renowned for its commitment to artisanal craftsmanship and exceptional quality, specializing in leather goods, silk scarves, and haute couture. The brand’s iconic products, such as the Birkin and Kelly bags, have become symbols of exclusivity and timeless elegance, often sought after by collectors and fashion enthusiasts alike. Hermès maintained its stature as a premier luxury brand, with its valuation climbing from approximately INR 1,167.1 crore ($14,165 million) in 2023 to around INR 1,375 crore ($16,676 million).

Gucci

Established in 1921, Gucci is celebrated for its innovative designs and eclectic style, merging tradition with contemporary flair. Known for its bold patterns, high-quality craftsmanship, and iconic products such as the GG logo and the bamboo-handled bag, the brand has carved out a unique identity within the fashion industry under the creative direction of notable designers. Gucci remained a significant player in the luxury market, although its valuation experienced a decline from approximately INR 1,473.5 crore ($17,839 million) in 2023 to around INR 1,224.3 crore ($14,864 million).

Dior

Founded by Christian Dior in 1946, the brand is renowned for its revolutionary approach to women’s fashion, particularly with the introduction of the “New Look,” which redefined femininity in the post-war era. Dior is celebrated for its exquisite haute couture, elegant ready-to-wear collections, and luxurious accessories, including its iconic handbags and fragrances. Dior solidified its position as a leading luxury brand, with its valuation increasing from approximately INR 1,085.4 crore ($13,152 million) in 2023 to around INR 1,216.0 crore ($14,653 million).

Rolex

Established in 1905, Rolex is synonymous with precision and prestige, recognized globally for its high-quality timepieces that blend innovative technology with timeless design. The brand is renowned for iconic models such as the Submariner, Daytona, and Datejust, each representing the pinnacle of watchmaking excellence. In 2024, Rolex moved from eight to seventh position in the list of top luxury brands, with its valuation soaring from approximately INR 885.1 crore in 2023 ($10,711 million) to around INR 1,136.3 crore ($13,805 million).

Cartier

Founded in 1847 by Louis-François Cartier, the brand is renowned for its exquisite jewelry, watches, and accessories, often referred to as the “jeweler of kings.” Cartier has a rich heritage marked by innovation and elegance, producing iconic pieces such as the Love bracelet and the Tank watch. In 2024, Cartier continued to shine as a prominent luxury brand, with its valuation rising from approximately INR 1,030.7 crore ($12,538 million) in 2023 to around INR 1,126.2 crore ($13,632 million).

Ferrari

Founded in 1939 by Enzo Ferrari, the brand is synonymous with high-performance sports cars and a rich racing heritage, famously known for its iconic red cars and the prancing horse logo and models like the Ferrari 488 and LaFerrari. In 2024, Ferrari maintained its status as one of the elite luxury brands in the automotive world, with its valuation rising from approximately INR 613.3 crore ($7,424 million) in 2023 to around INR 873.5 crore ($10,581 million).

Tiffany & Co

Founded in 1837 by Charles Lewis Tiffany, the brand is renowned for its exquisite jewelry, particularly its engagement rings and signature blue boxes, which have become symbols of elegance and romance. Tiffany & Co. has a rich heritage steeped in craftsmanship and innovation, offering a wide range of luxury items, including fine jewellery, watches, and home accessories. Tiffany & Co solidified its reputation as a top luxury brand, with its valuation increasing from approximately INR 613.8 crore ($7,433 million) in 2023 to around INR 705.8 crore ($8,528 million).