Honouring International Men’s Day with a Look at Brands Shaping Men’s Fashion Today

When it comes to menswear, nothing speaks of luxury quite like the way it shapes personal style. It’s all in the details—quality fabrics, thoughtful tailoring and designs that never feel outdated. Some brands have mastered this art, setting the tone for men’s fashion year after year. Each brings something unique to the table, whether it’s the sharp Italian suits from Brioni and Canali, Off-White’s modern vibe or Brunello Cucinelli’s relaxed take.

This International Men’s day, let us have a look at some such brands:

Brioni

Founded in 1945 by Nazareno Fonticoli and Gaetano Savini, Brioni brought a touch of Italian romance to menswear. Based in Rome, it quickly earned a reputation for impeccable tailoring, offering made-to-measure suits long before it was a trend.

Brioni’s suits are crafted from rare fabrics and built to last. It’s a level of detail that has drawn clients ranging from world leaders to Hollywood icons—James Bond being one of its most famous fans. Each suit takes over 22 hours and involves more than 200 steps. 

Ermenegildo Zegna

Ermenegildo Zegna started out in 1910 as a textile company, with a focus on producing some of the finest wool fabrics in the world. What began as a small operation quickly grew into a name synonymous with quality.

Today, Zegna represents the best of Italian menswear, known for its sharp tailoring. The brand stays true to its roots, using only natural fibers to craft garments that balance luxury with comfort. The brand has also embraced eco-friendly practices.

Brunello Cucinelli

Brunello Cucinelli has built its reputation on a simple idea: casual style that doesn’t compromise on comfort or quality. Founded in 1978, the brand first made waves with its high-quality cashmere, earning Brunello Cucinelli the nickname “King of Cashmere.”

Over the years, the brand has expanded its menswear collection. Cashmere and other natural fibers remain central to its designs. The brand is also known for its ethical approach to fashion, combining style with social responsibility.

Loro Piana

Loro Piana has built its legacy on crafting some of the finest fabrics in the world. Founded in 1924 by Pietro Loro Piana, the brand quickly became known for its unmatched skill in working with cashmere and wool. 

Loro Piana’s menswear strikes a balance between timeless and modern, offering everything from perfectly tailored suits to laid-back knitwear. The brand’s focus on innovation and quiet elegance has solidified its place in luxury menswear. 

Salvatore Ferragamo

Salvatore Ferragamo has been a cornerstone of luxury fashion since its beginnings in 1927, when he opened his workshop in Florence. Originally celebrated for innovative shoe designs, the brand quickly became a symbol of quality. Over time, Ferragamo expanded into menswear, offering everything from tailored suits to outerwear and accessories. Their suits and jackets are renowned for their precise construction and rich fabrics.

Canali

Canali has been setting the bar for tailoring since it was founded in 1934 by the Canali brothers. Known for its impeccable craftsmanship, the brand has become a go-to for those who appreciate suits with a flawless fit, quality fabrics and attention to detail—a result of decades of expertise.

Beyond its bespoke and made-to-measure services, Canali offers a range of menswear, from shirts and outerwear to carefully crafted accessories. 

Saint Laurent

Saint Laurent has long been a game-changer in the world of luxury fashion. Co-founded by the legendary Yves Saint Laurent and Pierre Bergé, the brand quickly made its mark with designs that broke the mold. From the start, their bold and avant-garde vision blended a rebellious attitude with high fashion.

Saint Laurent’s menswear carries that same daring spirit, with sharp silhouettes and a distinct rock-and-roll edge.

Known for its ability to push boundaries while maintaining a sense of refinement, Saint Laurent remains a go-to for those who appreciate luxury with an edge.