Owing to the increasing demand, the Italian carmaker is going to launch its third showroom in the country. Here’s what you need to know

Arsheen Kaur September 18, 2024
Image: Ferrari India

As India’s appetite for high-end luxury cars continues to grow, more people are getting drawn to these incredible machines. Ferrari, looking to keep up with this rising demand, is planning to open a new showroom in Bangalore. This will be their third showroom in the country, following the ones in Delhi and Mumbai. The exact date of the showroom launch is yet to be disclosed.

The city has a strong supercar culture, with one of the largest collections in the country. Being a major tech hub, Bangalore’s growth has attracted people who share a passion for these machines, making it a natural choice for Ferrari’s expansion.

A Ferrari in service
Image: Ferrari

Oxford Economics projects that Bangalore is set for impressive growth, with an average annual GDP increase of 9.9% between 2020 and 2024. The city has become a top spot for foreign investors and multinational companies. According to Fortune India, around 80% of the world’s leading IT companies have their headquarters in Bangalore, contributing to 34% of India’s total IT exports. Big names like Google, Microsoft, Amazon, Wipro and Accenture all have a presence here. The city, once home to 1.5 million skilled IT professionals, is expected to see that number rise to 8 million in the near future.

A mechanic running system diagnostic
Image: Ferrari

The new showroom will offer a hands-on experience for both prospective buyers and car enthusiasts. It will feature Ferrari’s latest models, such as the much-anticipated SF90 Stradale, the 812 Superfast and the Portofino M. Visitors will also have access to personalized services, including customization options, after-sales support and exclusive events.

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Having a showroom in Bengaluru opens up chances for growth. By setting up shop in the city, Ferrari can tap into new customers who might not have had easy access to their cars before, thanks to their strong brand reputation.

Ferrari engine
Image: Ferrari

Right now, Ferrari’s lineup includes the Roma, the 296 GTB and GTS, and the Purosangue. The SF90 is nearing the end of its run and will get an update soon. They’re also gearing up to deliver the 12-cylinder models. This move could make the Italian luxury car market even more appealing, especially with the Purosangue now available. It’s a Ferrari that’s well-suited for Indian roads, and having an SUV in their range could draw even more interest.

  • Arsheen Kaur

    Arsheen Kaur Sahni is a journalist primarily covering luxury fashion, watches and jewellery. With a sharp eye for detail and a passion for storytelling, Arsheen has built a career around uncovering the latest trends and developments shaping these industries. Arsheen’s ability to blend cultural insights with luxury reporting aligns perfectly with Candle Magazine’s mission to shine a light on the evolving world of high-end living.

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