For watch collectors, attending exclusive events is more than just admiring the finest timepieces. It is about experiencing the artistry, innovation and craftsmanship that define the world of luxury watches. This year has been no exception, with some of the most prestigious watch events taking place and many more to come. Whether you are looking to acquire a rare timepiece or deepen your knowledge of horology, here are the top five watch events that you must not miss in 2024.
Watches and Wonders
Watches and Wonders has solidified its position as the premier watch event globally, with its 2024 edition hosted on March 11–17 in Geneva. This event brings together over 40 top luxury brands, including Rolex, Patek Philippe and Cartier, to showcase their latest creations. The 2024 edition is highly anticipated after the success of the 2023 shows in Geneva and Shanghai. Expect stunning new releases with a focus on technological innovation and elegant design. Notably, this year’s Geneva edition featured Rolex’s updated Perpetual Cosmograph Daytona and new models from Tudor, which created a buzz among collectors.
New to the 2024 edition is the announcement of Watches and Wonders Shanghai, which will take place between 28 Aug 2024 – 1 Sept 2024. This expansion reflects the growing influence of the Chinese market in the luxury watch industry. Collectors in Asia will have the chance to experience the event firsthand, further cementing Watches and Wonders as the premier platform for horological excellence.
Only Watch 2024
Only Watch is not just a watch auction; it is a biennial charity event that raises funds for research into Duchenne muscular dystrophy. Each watchmaker creates a one-of-a-kind timepiece exclusively for the auction, which makes this event a magnet for collectors seeking unique pieces. The auction was initially scheduled for 2023 but has been postponed to November 2024. In previous years, Only Watch has seen record-breaking bids, such as the Patek Philippe Grandmaster Chime, which sold for INR 273 crore (CHF 31 million).
This year’s lineup is expected to include special editions from brands like Patek Philippe, Audemars Piguet, and F.P. Journe. These unique creations are crafted specifically for the auction, making Only Watch a once-in-a-lifetime opportunity for collectors to acquire truly rare pieces while supporting a worthy cause.
Dubai Watch Week
Dubai Watch Week, held every two years, has evolved into one of the world’s most significant horology events. This event goes beyond mere exhibitions. It offers collectors and enthusiasts a platform to learn directly from industry experts through masterclasses, workshops, and panel discussions. Independent brands like MB&F and H. Moser & Cie. shine here, as Dubai Watch Week has always provided a space for innovation and creative freedom. The 2023 event focused on watchmaking education and trends, with key moments like the debut of Bvlgari’s ultra-thin Octo Finissimo. Expect 2024 to deliver more cutting-edge designs and horological discussions.
Geneva Watch Days
Unlike other large-scale events, Geneva Watch Days offers a more relaxed and intimate experience for collectors. Scheduled for August 29–September 2, 2024, this independent event takes place across several locations in Geneva, allowing attendees to interact closely with brand representatives and explore new releases in a less formal setting. In 2023, brands like Breitling, Ulysse Nardin, and Girard-Perregaux unveiled their latest models, making this a must-attend for anyone interested in seeing the newest trends first-hand. In addition to exhibitions, Geneva Watch Days will host an auction to raise over $100,000 for watchmaker training, providing an added incentive for those passionate about supporting the industry’s future.
New York Antique Jewelry & Watch Show
Vintage watch collectors will find no better event than the New York Antique Jewelry & Watch Show. This annual event, scheduled for October 24-27, 2024, features some of the finest antique timepieces, rare finds and estate pieces from leading global dealers. If you are hunting for a classic Patek Philippe or a rare Rolex Submariner, this is the place to be. Collectors can also expect to see an extensive range of jewellery dating from the 18th century, making it a haven for those who appreciate historical craftsmanship. This event is the largest of its kind in the United States, and the 2024 edition promises an even broader selection of antique and vintage watches.
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